The Marketing Observer: GAP - they still don't get it...

November 02, 2010

GAP - they still don't get it...

This morning I received a nice looking email from GAP.

It was not personalised at all and features their new "lookbook". Great - except that it is all women's fashion! Not really the best for creating engagement with your average male...

2 Nov 2010 10:11:37

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Pinky

Experienced ecommerce consultant - specialising in improving retail ecommerce - team management, analytics / customer experience

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The Marketing Observer

it's all about the customer, stupid! Blogging about marketing in the digital era!

November 02, 2010

GAP - they still don't get it...

Pinky

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